Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 558578
Title Food waste as the consequence of competing motivations, lack of opportunities, and insufficient abilities
Author(s) Geffen, Lisanne van; Herpen, Erica van; Sijtsema, Siet; Trijp, Hans van
Source Resources, Conservation and Recycling: X 5 (2020).
Department(s) Marketing and Consumer Behaviour
Consumer and Chain
Publication type Refereed Article in a scientific journal
Publication year 2020
Keyword(s) Abilities - Competing goals - Consumer food waste - Motivation - Opportunities

This study explores the motivations, opportunities, and abilities that consumers have for reducing food waste in everyday contexts that involve competing (food-related) goals. The framework of motivations, opportunities, and abilities is used to disentangle the complex array of factors that contribute to food waste. Results from 24 focus groups conducted in four European countries reveal that household food waste is the unintended result of balancing multiple competing goals. The results also indicate that abilities and opportunities influence the ease with which consumers can reduce food waste and act upon other goals (to which they assign greater value). These insights imply that, in addition to strengthening the importance that consumers attach to reducing food waste, interventions should focus on providing opportunities and abilities that will enable consumers to comply with multiple goals, including food-waste reduction.

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