Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 559140
Title Linking spatial planning and place branding strategies through cultural narratives in places
Author(s) Grenni, Sara; Horlings, L.G.; Soini, K.
Source European Planning Studies (2019). - ISSN 0965-4313
DOI https://doi.org/10.1080/09654313.2019.1701292
Department(s) Rural Sociology
Publication type Refereed Article in a scientific journal
Publication year 2019
Keyword(s) appreciative inquiry - art-based methods - narrative - Participatory planning - place branding - place-based development
Abstract

Place branding refers to the creation of value in space by reinforcing and representing place assets in a cohesive manner, as a narrative image of the place itself. Such narratives of place are important in planning as well, when developing (strategic) spatial strategies. We argue that place branding and planning can be bridged, through cultural narratives built on local knowledge and the perceived meanings and images of place. However, there is a knowledge gap on how to build cultural narratives in multi-stakeholder processes. While participatory planning methods are increasingly applied, we argue for a greater role of art and arts-based methods. Accordingly, our key question is, how can arts-based methods support the creation of cultural narratives for place branding and planning? To address this question, we outline an approach based on the principles of Appreciative Inquiry. The approach is illustrated through a case study in Finland where we initiated a process of co-creation of place-based narratives. We analyse how the process was organized and facilitated, and what the challenges and lessons learnt were. The paper ends with a discussion, and draws conclusions on the relevance of arts-based methods for the wider debate on place branding and spatial planning.

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