|Title||Household Food Waste—How to Avoid It? An Integrative Review|
|Author(s)||Geffen, E.J. van; Herpen, H.W.I. van; Trijp, J.C.M. van|
|Source||In: Food Waste Management / Närvänen, Elina, Mesiranta, Nina, Mattila, Malla, Heikkinen, Anna, Cham, Switzerland : Palgrave Macmillan - ISBN 9783030205607 - p. 27 - 55.|
Marketing and Consumer Behaviour
|Publication type||Peer reviewed book chapter|
|Keyword(s)||Household food waste - Behavioural change - Food waste reduction - Preventing food waste - Drivers of food waste - Interventions|
|Abstract||Behavioural change interventions directed at consumers have a great potential to reduce overall food waste levels. Van Geffen, van Herpen and van Trijp provide an overview of the literature on drivers of in-home food waste and translate them into guidelines for effective intervention development. They make a clear distinction between interventions that encourage goal setting to reduce food waste and interventions that encourage goal striving, to allow for the best intervention selection. They argue that consumers are best served by interventions that enable alignment between multiple food-related goals with food waste prevention, as this normative goal is difficult to act upon when hedonic and gain goals are also activated.