Staff Publications

Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 559929
Title Behavioural study on advertising and marketing practices in online social media : Annex 1.5 legal assessment of problematic practices
Author(s) Schebesta, H.
Source EU - ISBN 9789292009335
Department(s) Law Group
Publication type Scientific report
Publication year 2018
Abstract One of the main objectives of the Online Social Media study is to identify which are the most common practices to which the consumer is exposed on Online Social Media (OSM) platforms and, amongst those, the ones that raise issues of compatibility with consumer legislation. The present legal analysis examines the identified online social media practices in light of the applicable consumer legislation. The contracts concluded between consumers and OSM platforms, and OSM platforms and third party traders are not an object of this study. The scope of the legal research was set to cover predominantly the Unfair Commercial Practices Directive, and to some extent the Consumer Rights Directive, the Unfair Contract Terms Directive, and the E-commerce Directive. The focus of the study is on the assessment of the compatibility of the identified practices with these Directives. A number of other legal instruments of potential relevance for practices on online social media are not covered by this study, notably the new General Data Protection Regulation and the Directive on Privacy and Electronic Communications, and specific legislation such as the Services Directive and the Audiovisual Media Directive.
There are no comments yet. You can post the first one!
Post a comment
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.