Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 560026
Title Naming is framing: the effects of a technological name on the interpretation of a technology
Author(s) Boersma, Reginald; Poortvliet, Marijn; Gremmen, Bart
Source JCOM Journal of Science Communication 18 (2019)06. - ISSN 1824-2049 - 17 p.
DOI https://doi.org/10.22323/2.18060204
Department(s) Philosophy
WASS
Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2019
Abstract In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had a slight influence on the attitude formation process.
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