Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 560616
Title Visual Communication and Social Change
Author(s) Witteveen, L.M.; Lie, R.
Source In: Handbook of Communication for Development and Social Change / Servaes, Jan, Springer - ISBN 9789811070358 - 24 p.
Department(s) Environmental Policy
Knowledge Technology and Innovation
Publication type Chapter in scientific book
Publication year 2019
Keyword(s) Communication for development and social change - Communication for change - Strategic communication - Journalism and international communication - Health communication - Environmental communication - Social change activities - Knowledge management and development - Communication activities for development
Abstract This chapter explores visual communication in the context of communication for social change with a major focus on the field of information and knowledge exchange in agriculture and rural development, formerly termed agricultural and rural extension. The specifics of visual communication, the appropriateness and effectiveness of visual communication in rural development, and social change processes are addressed proceeding from early understandings of visual communication to contemporary views. Reviewing work experiences, the authors searched for an analysis of the praxis and the very realities of visual communication and social change. The chapter concludes by arguing that, in contemporary visual communication, acknowledging diverse professionalisms, centralizing the importance of design thinking, and recognizing social imaginaries as options for visual communication in social dialogues are of crucial importance.
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