Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 560957
Title Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context
Author(s) Nuijten, Raoul C.Y.; Gorp, Pieter M.E. Van; Kaymak, Uzay; Simons, Monique; Kemperman, Astrid D.A.M.; Berg, Pauline E.W. Van Den
Source In: 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019. - Berlin, Germany : Institute of Electrical and Electronics Engineers Inc. (Proceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBS ) - ISBN 9781538613115 - p. 3600 - 3604.
Event Berlin, Germany : Institute of Electrical and Electronics Engineers Inc. (Proceedings of the Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBS ) - ISBN 9781538613115 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society, EMBC 2019, Berlin, 2019-07-23/2019-07-27
DOI https://doi.org/10.1109/EMBC.2019.8856296
Department(s) Consumption and Healthy Lifestyles
Strategic Communication
Publication type Contribution in proceedings
Publication year 2019
Keyword(s) extrinsic rewards - health promotion - mHealth - social proof principle
Abstract

Despite the many mHealth solutions available, it remains unclear what their success factors are. Specifically, there has been controversy on the effectiveness of extrinsic rewards. This study evaluates two design elements of an mHealth solution -i.e., social proof and tangible rewards -and their impact on user engagement. During a four-week campaign, a sample of 143 university staff members engaged in a health promotion campaign. Participants were randomly distributed over one of three treatment groups. It was found that the introduction of a sufficiently meaningful, unexpected, and customized extrinsic reward can engage participants significantly more in a health promotion context.

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