Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 561036
Title Reset the game : When the purpose of innovation is social value creation instead of maximizing profits
Author(s) Garst, Jilde
Source Wageningen University. Promotor(en): S.W.F. Omta; V. Blok, co-promotor(en): L. Jansen. - Wageningen : Wageningen University - ISBN 9789463952347 - 210
Department(s) Library
Publication type Dissertation, internally prepared
Publication year 2020
Availibility Full text available from 2021-02-05
Abstract

In the battle against overweight and diet-related diseases (e.g. type 2 diabetes and cardiovascular diseases), there is an increasing pressure on food companies to reformulate the composition of their products. For this healthy product innovation, food companies need to navigate two types of conflict: 1) there is disagreement in society on what is a healthy; 2) the health requirements are not always easy to combine with other product requirements, such as taste or price. This dissertation discusses how the motives and organizational capacities influence the ability of food companies to conduct healthy product innovation. First, companies should not only act on instrumental motives – i.e. healthy product innovation contributes to the profitability of the firm – but also on moral motives – i.e. healthy product innovation contributes to public health. Second, our research shows that companies should be able to a) determine what ‘healthy’ means for their products, b) communicate health requirements consistently within their organization, and c) ask and process feedback from non-commercial stakeholders about the healthiness of their products. Finally, our study on the health label ‘t Vinkje showed that making the external product criteria stricter had positive and negative effects on the healthy innovation efforts of the participating companies.

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