Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 561232
Title Multisensory Flavor Priming
Author(s) Dijksterhuis, Garmt
Source In: Multisensory Flavor Perception / Piqueras-Fiszman, Betina, Spence, Charles, Elsevier Inc. Academic Press - ISBN 9780081003503 - p. 133 - 153.
DOI https://doi.org/10.1016/B978-0-08-100350-3.00007-9
Publication type Peer reviewed book chapter
Publication year 2016
Keyword(s) Context - Expectations - Flavor - Food perception - Multisensory - Priming - Sensory perception
Abstract

Flavor is multisensory; several interacting sensory systems-taste, smell, and mouthfeel-together comprise "flavor," making it a cognitively constructed percept rather than a bottom-up sensory one. In this chapter, some of the complications this entails for flavor priming are introduced, along with a taxonomy of different priming situations. In food-related applications of flavor, both bottom-up (sensory) as well as top-down (expectations) processes are at play. Most of the complex interactions that this leads to take place outside the awareness of the perceiving subject. A model is presented where many, past and current, aspects (sensory, surroundings, social, somatic, sentimental) of a (flavor) perception, together result in the perception of a flavor, its liking. or its choice. This model borrows on ideas from priming, situated/embodied cognition, and (food-related) perception.

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