Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 561290
Title Subtle differences in milk: Comparison of an analytical and an affective test
Author(s) Frandsen, Lise Wolf; Dijksterhuis, Garmt; Brockhoff, Per; Holm Nielsen, Jacob; Martens, Magni
Source Food Quality and Preference 14 (2003)5-6. - ISSN 0950-3293 - p. 515 - 526.
DOI https://doi.org/10.1016/S0950-3293(03)00013-2
Publication type Refereed Article in a scientific journal
Publication year 2003
Keyword(s) Authenticity test - Descriptive analysis - Implicit learning - Milk
Abstract

A sensory analytical test, viz. descriptive analysis, and the authenticity test, which relies on affective responses, were used to evaluate subtle flavour differences in milk. We hypothesise that the affective test is more sensitive to small differences than the analytical test. Consumers, who drink milk habitually, have an expectation as to what constitutes the typical taste of milk. These expectations are encoded without the subjects' awareness and, hence, are implicit, which means that they are not consciously available to the consumers. In the present authenticity test an upsetting story concerning foreign milk on the Danish market was told, and the consumers were asked to identify foreign and Danish milk, among samples of milk which differed with regard to the feed given to the cows and the length of time the milk had been stored. A standard descriptive analysis was carried out with the same types of milk used for the authenticity test. The results suggest that subjects in the authenticity test and in descriptive analysis make use of different evaluative processes, and that the ability to perceive subtle flavour differences was sharpened in the authenticity test.

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