Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 562664
Title A robust supply chain planning framework for revenue management in the semiconductor industry
Author(s) Seitz, Alexander; Ehm, Hans; Akkerman, Renzo; Osman, Sarah
Source Journal of Revenue and Pricing Management 15 (2016)6. - ISSN 1476-6930 - p. 523 - 533.
DOI https://doi.org/10.1057/s41272-016-0068-7
Publication type Refereed Article in a scientific journal
Publication year 2016
Keyword(s) dynamic pricing - forecast accuracy - order management - semiconductor industry - supply chain contracts - supply chain planning
Abstract

High demand uncertainties, long production lead times, and short product life cycles cause high risks for supply chain planning in the semiconductor industry. These affect all industries producing goods containing semiconductors. We present a robust supply chain planning framework for revenue management that consists of stable and flexible solutions for demand steering and dynamic pricing, extending current industry practice in several aspects. We introduce the concept of availabilities and capabilities, as well as various planning processes and process enablers. Based on our framework, we also highlight directions for future research.

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