Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 63472
Title Market Orientation, Product Innovation and Market Performance : the Case of Small Independent Companies
Author(s) Verhees, F.J.H.M.
Source Tijdschrift voor sociaalwetenschappelijk onderzoek van de landbouw 14 (1999)1. - ISSN 0921-481X - p. 19 - 35.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 1999
Keyword(s) kleine bedrijven - productontwikkeling - innovaties - nieuwe producten - marktregulaties - snijbloemen - rosa - correlatieanalyse - regressieanalyse - small businesses - product development - innovations - new products - market regulations - cut flowers - correlation analysis - regression analysis
Categories Marketing (General)
Abstract Een wijze van marktorientering voor kleine bedrijven is bestudeerd en wordt hier uitgelegd, waarbij als praktijkvoorbeeld de (positieve) invloed bij Nederlandse rozenkwekers is nagegaan
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