Companies in search of the green consumer : Sustainable consumption and production strategies of companies and intermediary organizations in Thailand
Thongplew, Natapol ; Spaargaren, Gert ; Koppen, C.S.A. van - \ 2017
NJAS Wageningen Journal of Life Sciences 83 (2017). - ISSN 1573-5214 - p. 12 - 21.
Consumer roles - CSR-strategies - Intermediary organizations - SCP-strategies of companies - Thailand
Over the past two decades, Thailand, as an emerging economy, has developed sustainable consumption and production (SCP) policies and strategies to a considerable extent. While the first phase of SCP policy development has primarily focused on upstream actors and production processes, the second phase has extended company SCP policies and strategies to downstream actors and consumption processes. Through a desk study and interviews, we examine how appliance and dairy companies in Thailand have been involved in the shift from sustainable production to (also) sustainable consumption, from upstream to (also) downstream orientations, and from green supply to (also) green demand. Our analysis shows that carefully framing the role of citizen-consumers as change agents is required for the successful enrollment of Thai consumers in emerging markets for sustainable products and services. In making the shift towards consumers, companies can be assisted by so-called intermediary organizations that claim to hold specific knowledge on and access to Thai consumers.
Transformation of the dairy industry toward sustainability : The case of the organic dairy industries in the Netherlands and Thailand
Thongplew, Natapol ; Koppen, C.S.A. van; Spaargaren, Gert - \ 2016
Environmental Development (2016). - ISSN 2211-4645 - p. 6 - 20.
CSR - Dairy industry - Organic dairy product - Thailand - The Netherlands
After decades of promoting organic agriculture, organic dairy production and consumption have been widely embraced by industrialized countries and have recently emerged in newly industrialized countries, although they take different shapes in different countries. In this article, the development of organic dairy production and consumption in the Netherlands and Thailand are compared. We describe the different development pathways of the organic dairy sectors in these countries, highlighting the role of corporate social responsibility (CSR) strategies of companies and the influence of economic, policy, and societal networks. It is shown that the Dutch societal network has been particularly influential in advancing organic dairy development, but such a network is almost absent in Thailand. In addition, the breakthrough of organic dairy products in the Netherlands resulted from the collaboration of economic, governmental, and societal actors, whereas such collaboration is not yet well developed in Thailand. The key factors for further development of the organic dairy industry are the expansion of CSR strategies of dairy processors on the one hand, and the linkage between CSR strategies, civil society initiatives, and governmental supports on the other hand.
Greening production and consumption: the case of the appliance and dairy industries in Thailand
Thongplew, N. - \ 2015
Wageningen University. Promotor(en): Gert Spaargaren, co-promotor(en): Kris van Koppen. - Wageningen : Wageningen University - ISBN 9789462574397 - 176
duurzaamheid (sustainability) - consumptie - productie - consumenten - milieubeleid - zuivelindustrie - toestellen - computerwetenschappen - engineering - thailand - sustainability - consumption - production - consumers - environmental policy - dairy industry - appliances - computer sciences - engineering - thailand
Thesis title: Greening production and consumption: The case of the appliance and dairy industries in Thailand
This research looked into the greening of the appliance and dairy industries in globalizing Thailand from a product chain perspective. It studied roles and strategies of appliance and dairy companies in greening consumption with an explicit involvement of consumers. This research finds that appliance and diary have increasingly attempted to engage Thai consumers in buying and using more sustainable products. To do so, companies employ different consumer-oriented strategies, including providing environmental information; however, they do not yet have a full-fledged consumer-oriented strategy to activate and engage (silent green) consumers. The study summarizes that appliance and diary companies in Thailand can advance their consumer-oriented strategies for better engaging Thai consumers (with green products and green markets) by acknowledging the role of consumers as citizens, recognizing emerging sustainable practices and lifestyles of citizens, and organizing consumer groups.
Greening consumption at the retail outlet: the case of the Thai appliance industry
Thongplew, N. ; Spaargaren, G. ; Koppen, C.S.A. van - \ 2014
International Journal of Sustainable Development and World Ecology 21 (2014)2. - ISSN 1350-4509 - p. 99 - 110.
sustainable consumption - methodology - product - market
Over the decades, the Thai appliance industry has developed into a strong and export-oriented industry with rigorous strategies to improve the environmental performance of products and production. Leading producers have recently begun to develop greening strategies targeting the consumption behavior of consumers, materialized through the provision of green appliances, environmental information, and sustainable images and storylines. However, communication regarding green provision in the retail setting has been found to be passive and to not correspond with the orientation of Thai consumers. Consequently, it has been found to be difficult to empower and activate citizen-consumers to buy more sustainable appliances. For this situation to change, green communication strategies of providers must become more proactive by adopting environmental labels to discern green appliances from general appliances and by improving the environmental content of communications in a way that (re)establishes stagnant or even absent consumer trust in green providers.
Companies contributing to the greening of consumption: findings from the dairy and appliance industries in Thailand
Thongplew, N. ; Koppen, C.S.A. van; Spaargaren, G. - \ 2014
Journal of Cleaner Production 75 (2014). - ISSN 0959-6526 - p. 96 - 105.
sustainable consumption - supply chain - responsibility - hybrid - world - foods - asia
Over the last decades, the scope of corporate environmental strategies has shifted from improving internal environmental performance to reducing environmental footprint of the product chain in collaboration with actors in the chain. Consumer-oriented CSR strategies are a vital part of this trend but have received little scholarly attention, particularly in low- and middle-income countries. Focusing on Thailand, this article shows how corporate strategies aimed at greening consumption have become visible because of an increase in sustainable products, environmental information flows, and green narratives and images. We investigated two illustrative cases, dairy and appliance industries, and found that their environmental performances in greening consumption diverge. In the dairy industry, green products and environmental product information are mainly found among small producers for niche markets. Larger producers have only recently started adopting consumer-oriented environmental strategies. Appliance companies offer consumers not only green products, but also environmental information, storylines, and images reflecting general sustainability topics and, to a modest extent, consumer eco-lifestyles. We discuss underlying factors and argue that environmental communication strategies directed at consumers have strategic relevance for both industries.