A cross-cultural perspective on impact of health and nutrition claims, country-of-origin and eco-label on consumer choice of new aquaculture products
Banovic, Marija ; Reinders, Machiel J. ; Claret, Anna ; Guerrero, Luis ; Krystallis, Athanasios - \ 2019
Food Research International 123 (2019). - ISSN 0963-9969 - p. 36 - 47.
Aquaculture products - Choice experiments - Country-of-origin - Eco-label - Health claims - Nutrition claims
Over the last decade, an increasing number of new value-added aquaculture products made their way onto the European market, as a response to growing demand for healthier diet, and more sustainable and locally produced protein sources. The importance of these drivers of consumer choice for aquaculture products' acceptance paves the way for a relevant reorientation of the European aquaculture industry towards a more consumer-centred approach. This research uses discrete choice experiments to examine the effect of health and nutrition claims, country-of-origin (COO), and eco-labels on consumer choice of new aquaculture products in a cross-cultural context. Three products with different preserving methods have been chosen for the study: fresh (chilled), canned, and smoked product. Results indicate that COO label “produced in own country” together with ASC eco-label function better than the health and nutrition claims as driver of choice. Results further point to the existence of different segments of “nutrition conscious”, “ethnocentric”, “price conscious”, and “eco-conscious” consumers.
Do health claims add value? the role of functionality, effectiveness and brand
Bimbo, Francesco ; Bonanno, Alessandro ; Viscecchia, Rosaria - \ 2016
European Review of Agricultural Economics 43 (2016)5. - ISSN 0165-1587 - p. 761 - 780.
Functional food - Health claims - Hedonic price model
European functional food manufacturers experience high costs of production, marketing and compliance with Regulation EC No. 1924/2006, requiring high premiums to recover these costs. We review the literature on consumers' acceptance of health-enhancing food products and identify three factors potentially affecting health claims' premiums: health claims' type, efficacy and brands. We estimate the contribution of these factors on health claims' implicit prices using a database of Italian yogurt sales and a hedonic price model. We find premiums differing by claim type; that 'risk diseases reduction' claims outperforming 'general function' claims and that the support of familiar brands affects health claims' premiums.
|The role of health-related claims and symbols in consumer behaviour : The CLYMBOL project
Hieke, Sophie ; Cascanette, Tamara ; Pravst, Igor ; Kaur, Asha ; Trijp, Hans Van; Verbeke, Wim ; Grunert, Klaus G. - \ 2016
Agro Food Industry Hi-Tech 27 (2016)3. - ISSN 1722-6996 - p. 26 - 29.
Consumer behaviour - Food choice - Food labelling - Health claims - Health symbols - Nutrition claims
Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL ("The Role of health-related CLaims and sYMBOLs in consumer behaviour") is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations.