Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts
Piqueras Fiszman, B. ; Spence, C. - \ 2015
Food Quality and Preference 40 (2015)Part A. - ISSN 0950-3293 - p. 165 - 179.
primary taste cortex - consumer expectations - flavor perception - label information - cognitive-factors - nutrition labels - aversive taste - brain-regions - potato-chips - fat spread
This article constitutes a state-of-the-art review of the literature on the effects of expectations on the sensory perception of food and drink by humans. In the ‘Introduction’, we summarize the theoretical models of expectations that have been put forward. In the ‘Empirical research utilizing direct methods’ section, we describe the influence that expectations created by a variety of product extrinsic cues have on sensory perception, hedonic appraisal, and intake/consumption. We critically evaluate the evidence that has emerged from both laboratory studies and real-world research conducted in the setting of the restaurant, canteen, and bar. This literature review is focused primarily on those studies that have demonstrated an effect on tasting. Crucially, this review goes beyond previous work in the area by highlighting the relevant cognitive neuroscience literature (see the section ‘Applied research through the lens of cognitive neuroscience methods’) and the postulated psychological mechanisms of expectation in terms of recent accounts of predictive coding and Bayesian decision theory (see the ‘Predictive coding and expectations’ section).
Consumption with Large Sip Sizes Increases Food Intake and Leads to Underestimation of the Amount Consumed
Bolhuis, D.P. ; Lakemond, C.M.M. ; Wijk, R.A. de; Luning, P.A. ; Graaf, C. de - \ 2013
PLoS ONE 8 (2013)1. - ISSN 1932-6203
increased meal intake - energy-intake - portion size - bite size - cognitive-factors - healthy women - satiety - fat - satiation - appetite
Background A number of studies have shown that bite and sip sizes influence the amount of food intake. Consuming with small sips instead of large sips means relatively more sips for the same amount of food to be consumed; people may believe that intake is higher which leads to faster satiation. This effect may be disturbed when people are distracted. Objective The objective of the study is to assess the effects of sip size in a focused state and a distracted state on ad libitum intake and on the estimated amount consumed. Design In this 3×2 cross-over design, 53 healthy subjects consumed ad libitum soup with small sips (5 g, 60 g/min), large sips (15 g, 60 g/min), and free sips (where sip size was determined by subjects themselves), in both a distracted and focused state. Sips were administered via a pump. There were no visual cues toward consumption. Subjects then estimated how much they had consumed by filling soup in soup bowls. Results Intake in the small-sip condition was ~30% lower than in both the large-sip and free-sip conditions (P