What Is the Right Delivery Option for You? Consumer Preferences for Delivery Attributes in Online Retailing
Nguyen, Dung H. ; Leeuw, Sander de; Dullaert, Wout ; Foubert, Bram P.J. - \ 2019
Journal of Business Logistics 40 (2019)4. - ISSN 0735-3766 - p. 299 - 321.
conjoint analysis - consumer behavior - E-commerce logistics - last mile delivery - mental accounting theory - online retail
Nowadays, online retailers are offering a variety of delivery options consisting of varying combinations of delivery attributes. This study investigates how consumers value these delivery attributes (e.g., delivery speed, time slot, daytime/evening delivery, delivery date, and delivery fee) when selecting a delivery option for their online purchases. Mental accounting theory is used to frame the research and to suggest how mental accounts for money, time, and convenience influence consumer preferences for online delivery options. Specifically, the results of a conjoint analysis show that the most important attribute in shaping consumer preferences is the delivery fee, followed by nonprice delivery attributes. For individual attributes, significant differences are found in consumer preferences between gender and income groups. Cluster analysis reveals three consumer segments that show distinct preference structures: We identify a “price-oriented,” a “time- and convenience-oriented,” and a “value-for-money-oriented” consumer segment. This study has practical implications for online retailers when implementing suitable delivery strategies and designing effective delivery options to maximize consumer satisfaction.
A conjoint analysis of corporate preferences for the sectoral crediting mechanism: a case study of Shanxi Province in China
Gao, S. ; Smits, M. ; Wang, C. - \ 2016
Journal of Cleaner Production 131 (2016). - ISSN 0959-6526 - p. 259 - 269.
new market mechanism - sectoral crediting mechanism - carbon emission trading - companies - conjoint analysis - China
It is crucial to understand corporate preferences in designing and planning new market-based instruments. Using the method of conjoint analysis, this paper evaluates corporate preferences for policy alternatives of the sectoral crediting mechanism aiming at supporting its discussions and development. Data were collected from 94 companies in all 11 prefecture-level cities of Shanxi province, China. The results confirm that companies are most concerned about three policy attributes; domestic policy instruments, the relationship with the clean developing mechanism, and the principle of Common but Differentiated Responsibilities. From the viewpoint of the Chinese businesses surveyed, the ideal policy alternative has a domestic policy instrument in which installations with voluntary targets receive tradable units, while co-existing with the clean developing mechanism, and providing opportunities to get financial and technical assistance from developed countries. Meanwhile, the coverage of the sectoral crediting mechanism could be expanded to small companies that are the most inefficient and thus have the lowest abatement costs in some sectors. The results of this study are important in light of ongoing discussions and developments of the sectoral crediting mechanism in China.