Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

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    CARVE Innovatieproject tegen voedselverspilling in de agrifoodketen
    Snels, J.C.M.A. - \ 2020
    Wageningen University & Research - 15 p.
    food chains - horticulture - agricultural sector - processing - consumers - losses - restaurants - catering
    Evenveel of minder voedselverspilling bij consumenten thuis door COVID-19
    Janssen, A.M. ; Stroosnijder, Sanne - \ 2020
    Wageningen : Wageningen University & Research - 2 p.
    consumers - households - food wastage - consumer behaviour - behavioural changes
    Voedselverspilling is een wereldwijd probleem. De Nederlandse consument gooit zo’n 34 kg voedsel weg per persoon per jaar. Op 16 maart 2020 startte in Nederland de intelligente lockdown vanwege de COVID-19 pandemie. Dit betekende onder andere het sluiten van restaurants en cafés, het stoppen van (bedrijfs)catering en het uitstellen of annuleren van evenementen. Voor het winkelen werden strikte sociale afstandsmaatrege-len getroffen en alle Nederlanders kregen het advies zoveel mogelijk thuis te blijven of te werken. Scholen en universiteiten schakelden over op online onderwijs. Vanaf 11 mei ging het basisonderwijs weer beperkt open. Voorafgaand aan de officiële lockdown zag men in de media beelden van lege schappen in de supermarkt, en werden bepaalde producten gehamsterd, o.a. brood, meel, pasta, rijst, desinfecterende handzeep en toiletpapier. De invloed van COVID-19 op voedselverspilling bij consumenten thuis werd door Wageningen Food & Biobased Research nader onderzocht.
    Gooien we te veel voedsel weg door de woorden 'Ten minste houdbaar tot'?
    Bos-Brouwers, Hilke - \ 2020
    consumers - food wastage - storage life - keeping quality
    Niks meer de prullenbak in
    Timmermans, Toine - \ 2019
    public authorities - consumers - households - keeping quality - quality standards - food wastage - restaurants - businesses
    Syntheserapport Voedselverspilling bij huishoudens in Nederland in 2019
    Ooijendijk, T. ; Janmaat, O. ; Soethoudt, J.M. ; Snoek, J. ; Palland, K. ; Dooren, C. van; Schrijnen, M. ; Huigens, M. - \ 2019
    Den Haag : Stichting Voedingscentrum Nederland
    food wastage - consumers - consumer behaviour - food wastes
    Monitor Voedselverspilling : Update 2009 -2017: Omvang in kilogrammen in Nederland
    Soethoudt, J.M. ; Vollebregt, H.M. - \ 2019
    Wageningen : Wageningen Food & Biobased Research - 3 p.
    food wastage - food chains - food wastes - losses - businesses - consumers
    Designing a research infrastructure on dietary intake and its determinants
    Bogaardt, M.J. ; Geelen, A. ; Zimmermann, K. ; Finglas, P. ; Raats, M.M. ; Mikkelsen, B.E. ; Poppe, K.J. ; van't Veer, P. - \ 2018
    Nutrition Bulletin 43 (2018)3. - ISSN 1471-9827 - p. 301 - 309.
    big data - consumers - diet - food - public health - research infrastructure

    Research on dietary intake and its determinants is crucial for an adequate response to the current epidemic of diet-related non-communicable chronic diseases. In order to respond to this challenge, the RICHFIELDS project was tasked with designing a research infrastructure (RI) that connects data on dietary intake of consumers in Europe, and its determinants, collected using apps and wearable sensors, from behavioural laboratories and experimental facilities and from other RIs. The main output of the project, an RI design, describes interfaces (portals) to collect data, a meta-database and a data-model to enable data linkage and sharing. The RICHFIELDS project comprises three phases, each consisting of three work packages, and an overarching methodological support work package. Phase 1 focused on data generated by consumers (e.g. collected by apps and sensors) relating to the purchase, preparation and consumption of food. Phase 2 focused on data generated by organisations such as businesses (e.g. retail data), government (e.g. procurement data) and experimental research facilities (e.g. virtual supermarkets). Phases 1 and 2 provided Phase 3 with insights on data types and design requirements, including the business models, data integration and management systems and governance and ethics. The final design will be used in the coming years to build an RI for the scientific research community, policy makers and businesses in Europe. The RI will boost interdisciplinary multi-stakeholder research through harmonisation and integration of data on food behaviour.

    Monitor Voedselverspilling : Update 2009-2016
    Soethoudt, J.M. ; Vollebregt, H.M. - \ 2017
    Wageningen : Wageningen University & Research (Wageningen Food & Biobased Research, Rapport 1822) - 3 p.
    consumers - food chains - food wastes
    Dossier Veranderend eetpatroon
    Mols, H. ; Kortstee, H.J.M. ; Warnaar, M. ; Methorst, B. ; Sijtsema, S.J. ; Dagevos, H. ; Onwezen, M.C. ; Ingenbleek, P.T.M. ; Genderen, R.A. van - \ 2017
    Wageningen : Groen Kennisnet
    nutrition - feeding habits - consumers - consumption - proteins - health
    De trends in voedselland volgen elkaar in snel tempo op. Gezond, duurzaam, natuurlijk, gemak, out of home, fairtrade zijn trenditems die we in kranten, vakbladen en actualiteitenrubrieken, vlogs en blogs dagelijks kunnen ervaren.
    Maar leidt het ook tot gewenste veranderingen in de voedselkeuze van de consument naar een gezonder en duurzamer eetpatroon.
    Food online : PhD thesis on food legal and civil law requirements for digital contracts regarding food purchases by consumers in the Netherlands
    Veer, Lomme C. van der - \ 2017
    Wageningen University. Promotor(en): B.M.J. Meulen. - Wageningen : Wageningen University - ISBN 9789463437127 - 125
    food - food consumption - food costs - food marketing - food merchandising - food prices - food legislation - consumers - product liability - regulations - law - internet - netherlands - food purchasing - voedsel - voedselconsumptie - kosten voor voedsel - marketing van voedingsmiddelen - reclamecampagne van voedsel - voedselprijzen - voedingsmiddelenwetgeving - consumenten - productaansprakelijkheid - regelingen - recht - internet - nederland - voedselinkoop

    In this thesis the research focuses on the legal rules and regulations in the Netherlands that apply in the context of food purchases by consumers that are concluded online. Sale of food via the Internet takes place in the area of Civil Code requirements on distance selling and public law requirements on food labelling. In four research Chapters (chapters 2-5) the relevant topics are addressed.

    In Chapter 1 the legal context to the research is presented leading up to the formulation of the central problem statement and the research questions. The Chapter also provides the theoretical framework and the in this research applied methodology.

    Chapter 2 ‘'Real Food from Virtual Shops: the situation before 2014’ reports on research performed before the entry into force of the national implementation of the Consumer Rights Directive and of the Food Information Regulation. This chapter provides the historical baseline to this research. The research in this chapter shows that the instruments handed to the consumers to compensate their weakened position as online buyers, cannot function as intended in case the merchandise is food. It is argued that consumers derive more bite from general provisions of contract law than from the provisions specifically addressing distance contracts.

    In Chapter 3, ‘Food Online, Radical Changes to the Digital Shop Window after 2014’ the argument is continued by addressing in detail the implementation of the Consumer Rights Directive in the Netherlands and the entry into force of the Food Information Regulation. The differences become visible between civil law and public food legislation in the manner in which they envisage to protect the consumer. Civil law turns out to be rather scarce in requiring information provision to consumers. In his attempt to ensure that consumers are only bound to purchase contracts they actually want, the European legislator has chosen a far more draconic instrument. The consumer has been given the right to withdraw from the contract altogether after the etailer has already fulfilled his side of the agreement. The legislature has preferred this instrument over elaborate information requirements regarding the product to be purchased. The available data do not show that the legislature balanced these two instruments.

    Whatever these reasons have been, they seem to have been less compelling in the case of food products. The vast majority of foods is exempted from the consumers' right to withdraw. This leaves a considerable gap in the civil law protection of consumers of food online. This gap has recently been filled by the Food Information Regulation. This regulation does put in place a considerable obligation to supply the consumer online with information prior to the purchase decision. The etailer has to provide online all the information which the producer is required to provide on the food label. In one small provision the entire and complex burden the Food Information Regulation places on the food industry, is placed with the etailer as well.

    In Chapter 4 ‘Product Liability for Online Food Suppliers’ the increased risks for the etailer of foods to become product liable is addressed. Due to the wide scope of the definition of ‘producer’ in product liability law, the risk for the etailer to be considered the liable producer is rather high. Due to the Consumer Rights Directive and its implementation in national law, of all the players in the chain the etailer is easiest to identify for the consumer. Etailers have to push their claims further up the hill without any recourse to facilities regarding burden of proof or liability. Both the Consumer Rights Directive and the Food Information Regulation have been designed to reinforce the consumers’ position with a view to ensuring that consumers will no longer be the weakest link in the value chain.

    In Chapter 5 'The Lucky Bag for Meals' the emerging market for food-boxes is discussed. Food-boxes embody the dream of every etailer. Not the consumers decide what they buy, but the retailers decide what they supply. Business economic advantages of this model in terms of stock management, logistics and marketing are obviously enormous. Apparently an important marketing proposition in this modern day ‘lucky bag’ is the surprise. It appears that consumers want to be surprised. Despite all requirements regarding transparency and information provision imposed by legislators upon the etailer with a view to protecting consumers, a part of the market seems to prefer to be kept uninformed. The chapter shows that a relevant group of consumers is actually willing to pay a price premium to businesses for infringing upon their legal obligations and for being kept out of their rights.

    In Chapter 6 the findings of the research are presented. Besides the answers to the research questions a new series of questions emerge. These openings to further exploration show how the legal field of food online in legal development and legal scholarship is just as young as the technology that sparked its emergence.

    Diversity of coordination mechanisms to support transactions : farmer - buyer relationships and farmer performance in the Brazilian pork chain
    Müller Martins, Franco - \ 2017
    Wageningen University. Promotor(en): S.W.F. Omta; J.H. Trienekens. - Wageningen : Wageningen University - ISBN 9789463436366 - 146
    supply chain management - pigmeat - pig farmers - farmers - piglets - buying groups - consumers - brazil - south america - ketenmanagement - varkensvlees - varkensboeren - boeren - biggen - inkoopcombinaties - consumenten - brazilië - zuid-amerika

    In the last decades consumers preferences have continuously triggered changes in quality regulations and the implementation of various private quality standards. New quality demands also imply new coordination arrangements to support transactions between food companies and their suppliers. To coordinate these transactions, food companies (i.e. buyers) use different types of governance structures (GSs) made up of different coordination mechanisms (CMs). These mechanisms are used to coordinate aspects such prices, quality, and allocation of resources (e.g. services, inputs). The general goal of this thesis is to analyse the complexity behind the GSs used to support transactions in the Brazilian Pork Chain (BPC). Furthermore, this thesis examines how these GSs impact on farmer performance and farmer investment. Brazil is the fourth world producer and exporter of pork. The quality standards and GSs used in this supply chain offer an interesting background to be examined with implications for theory and management. Chapter 1 presents a general introduction depicting the research problem, the research questions and the theoretical framework used in this thesis hich is grounded on Transaction Costs Economics, Supply Chain Management and Networks Theory. Chapter 2 examines, through an exploratory approach, the relationships between quality requirements and CMs. This study allows us to demonstrate that, in the BPC, chain actors use a wide array of CMs to support a non-diverse set of quality requirements. Quality requirements are based on public regulations and on a few specific requirements set by specific customers. The differences in CMs regard aspects such as base prices, criteria for bonuses, control on inputs and processes and resource allocation. Chapter 3 addresses the complexity of CMs embedded in a GS and the use of plural forms of coordination by individual buyers. A framework setting values of CMs on price, volume, quality and resource allocation, was used to demonstrate that a single GS (e.g. a contract) may include CMs on distinct positions within the market-hierarchy continuum. In addition, this framework is used, in four case studies, to support analyses on how and why individual buyers use plural CMs to support similar transactions. The main explanations that were found were the need to handle market fluctuations, the implementation of new and specific quality requirements, to adopt to CMs used by competitors, and to deal with bargaining power of specific groups of farmers. Chapter 4 applies structural equation modelling (SEM) to analyse influences of vertical (buyer-farmer) and horizontal relationships (farmer-farmer) on performance of pig farmers. Data were obtained through a survey questionnaire applied to 269 pig farmers. The results demonstrate that vertical and horizontal relationships improve performance and that horizontal relationships improve information exchange. In addition, the findings suggest that the context in which transactions take place (i.e. spot market, contracting), may affect these relationships. Chapter 5 analyses, based on the farmer survey, influences of buyer support on famer performance and farmer investments. A SEM analysis was applied to 199 farmers that deliver pigs through contracts. The results demonstrate positive influences of buyer support on farmer performance and farmer investment capacity. Chapter 6 provides a general discussion including theoretical, policy and management implications.

    Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods
    Zanden, Lotte D.T. van der - \ 2017
    Wageningen University. Promotor(en): J.C.M. van Trijp, co-promotor(en): P.W. Kleef; R.A. de Wijk. - Wageningen : Wageningen University - ISBN 9789463431439 - 161
    voedselopname - ouderen - voedselsamenstellingtabellen - voedselverrijking - ouderenvoeding - leeftijdsgroepen - marketing - marketing van voedingsmiddelen - ziekenhuisdiëten - besluitvorming - consumenten - voedselconsumptie - food intake - elderly - food composition tables - food enrichment - elderly nutrition - age groups - marketing - food marketing - hospital diets - decision making - consumers - food consumption

    The population of elderly has grown considerably over the past few decades, due to reduced birth rates and increased life expectancy. Old age is, however, still associated with a higher incidence of various health conditions that pose a threat to quality of life and result in high healthcare costs. Various products and services could help elderly to stay active and healthy for longer if they were adopted, such as mobility aids, home modifications and functional foods. A key challenge is to position products and services like these on the market in such a way that elderly can see their value and will start using them. In doing this, it is crucial to know what elderly need and to understand how they make decisions. This thesis therefore aims to provide a deeper understanding of decision-making among elderly consumers. It does so using functional foods as an example, and concentrates on answering the following research questions: 1) Which types of wants, inferences and intentions characterize the elderly consumer population? 2) What are relevant ways to distinguish between elderly consumers? and 3) How can elderly consumers be motivated to form consumption intentions for products and services aimed at promoting their wellbeing?

    An experience-sampling paradigm shows that there are age-related differences in both desires (i.e. wants), such as the desire for food, and goals, such as the goal to work (i.e. intentions), but not in the way these wants and intentions interact with each other (Chapter 2). Young and old consumers experience the same types of conflict between their wants and intentions. The extent of conflict does change with age however, such that older adults experience conflict less often and less strongly than younger adults. This age-related difference can be partly explained by the way in which consumers perceive the time they have left in their lives. Those who perceive time as limited, experience more conflict. Zooming in on product-specific decision-making, a series of focus groups indicates that elderly consumers overall want to use healthy products that they use frequently as a basis for enrichment with protein (Chapter 3). Most elderly do not display intentions to purchase and use such products, however, either because they do not feel the need to use functional foods or because they hold various negative inferences regarding functional foods, such as a high price or bad taste. Importantly, elderly consumers differ strongly in their wants, inferences and intentions, suggesting that segmentation of this population is warranted.

    A narrative review reveals that there are various ways to segment the elderly consumer population, for example based on age, future time perspective or purchase behaviour, and every approach has its strengths and weaknesses (Chapter 4). Based on the objectives of a segmentation approach one can, however, make an informed decision regarding which segmentation base to use. In the functional food market, elderly consumers may best be segmented using a segmentation base on the food or product level (i.e. rather than the person level) that results in segments in which consumers have similar needs and wants, for example the attributes benefits that consumers seek. A segmentation study shows that using such a segmentation base results in segments that provide concrete instructions for the development of functional foods (Chapter 5). The resulting segments of elderly have unique preferences that do not necessarily reflect those of the average elderly consumer and thereby provide useful insights that can help increase our understanding of elderly consumers.

    Segmentation also provides a basis for tailoring products to the needs and wants of elderly consumers. A segmentation study illustrates that such tailoring can increase elderly consumers’ willingness to try protein-enriched foods for the first time (i.e. trial purchase), as well as their willingness to use such products on a more regular basis (i.e. repeat purchase) (Chapter 5). For a small group of elderly, tailoring proves to be ineffective, however, as they categorically reject all types of protein-enriched foods presented to them. These elderly are relatively uninterested in the concept of functional foods, which may be due to negative inferences surrounding such products. Overcoming the activation of such negative inferences may be useful in motivating elderly consumers to use protein-enriched foods. A field study in a hospital setting shows that the implementation of a verbal prompt intervention that motivates consumers to make decisions without much can increase the consumption of protein (Chapter 6). By understanding and capitalizing on cognitive biases in human decision-making, interventions like these can motivate consumers to form consumption intentions even when they hold negative inferences about products or services.

    Overall, this thesis shows that although elderly consumers share an age bracket they are strongly heterogeneous in their wants, inferences and intentions. This heterogeneity is robust, as it can even be observed when zooming in on decision-making regarding a specific product category (i.e. protein-enriched foods). Our understanding of the elderly consumer population increases by studying this heterogeneity, as it provides insights beyond those that apply to the group of elderly that reflect the average. In studying heterogeneity, it pays off to focus on bases that are predictive of behaviour while demographic characteristics like age provide only few insights. Industry and health institutions can also benefit from an increased understanding of the composition of the elderly population and how they make decisions. Such understanding may provide them with concrete instructions for the development and commercialization of products and services for this growing group of consumers.

    Een verkenning van mogelijkheden voor een consumenten/cliënten-platform in de Multifunctionele Landbouw
    Alebeek, F.A.N. van; Overbeek, M.M.M. ; Visser, A.J. - \ 2016
    Lelystad : PPO AGV (PPO-rapport 692) - 37
    multifunctionele landbouw - consumentenorganisaties - consumenten - consumenteninformatie - verbruikscoöperaties - multifunctional agriculture - consumer organizations - consumers - consumer information - consumer cooperatives
    In Nederland ontbreekt een vorm van consumentenparticipatie (inclusief cliënten, consumenten en burgers) op overkoepelend niveau in de multifunctionele landbouw (MFL). Deze verkenning onderzoekt of hier behoefte aan is en welke organisatievormen daarvoor mogelijk zijn. Er wordt een beknopt beeld geschetst van vormen van consumentenparticipatie in het openbaar bestuur, onderwijs en gezondheidszorg. Ook wordt kort stil gestaan bij hoe grote maatschappelijke organisaties en commerciële bedrijven consumentenparticipatie vorm geven. Op basis van de verkenning zijn vier opties met verschillende niveaus van betrokkenheid van participatie als mogelijkheid verkend. De keuze van een optie hangt mede samen op welk niveau (bedrijf, deelsector of gehele sector) deze functioneert: 1. Coproduceren, meebeslissen op het niveau van individuele bedrijven/coöperaties in de MFL. 2. Informeren van cliënten/consumenten (klantenservice, marketing) vanuit individuele bedrijven in de MFL. 3. Consulteren op het niveau van de deelsectoren in de MFL (kinderopvang, educatie, natuurbeheer, toerisme, verkoop, zorg) en consumentenonderzoek ten behoeve van de gehele sector of voor deelsectoren. 4. Adviseren over visie en beleid op overkoepelend niveau voor de gehele MFL sector óf voor specifieke aspecten van deelsectoren in de MFL. De vier opties zijn voorgelegd aan vertegenwoordigers van de verschillende MFL deelsectoren voor commentaar en advies. Daaruit blijkt dat de vertegenwoordigers nog te weinig toegevoegde waarde zien in een consumentenplatform. Zij denken dat de MFL te breed, te divers en te klein is om een platform van consumenten te realiseren. Om deze bezwaren te onderzoeken, zijn de ervaringen met dergelijk platforms gevraagd aan twee grote consumentenorganisaties, nl. de ANWB en Consumentenbond. De breedheid en diversiteit van onderwerpen vormen voor beide organisaties geen knelpunt. Wel vraagt de organisatie van een dergelijke participatie om personele inzet, afhankelijk van de gekozen vorm en omvang.
    KAS vers geplukt : local-to-local en marktgerichte bloemwinkels
    Hoes, A.C. - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040h) - 2
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    Yourchid : doe-het-zelf-orchideeën voor liefhebbers
    Lauwere, C.C. de - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040h) - 2
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    Inzichten ' Keteninnovatie Tuinbouw' : programma Kamer van Koophandel
    Lauwere, C.C. de; Hoes, A.C. - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040a) - 2
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    Vers+, voor een gezondere samenleving : werken aan gezondheid met innovatieve verse tuinbouwproducten
    Hoes, A.C. - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040c) - 2
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    Kansen voor Zeeuwse zwarte bessen : toekomst van een coöperatie
    Lauwere, C.C. de; Splinter, G.M. ; Beldman, A.C.G. ; Korsten, P. - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040d) - 3
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    De Westerschelde: verse, duurzame paprika’s : keteninnovatie in de tuinbouw
    Hoes, A.C. - \ 2016
    Den Haag : LEI Wageningen UR (Factsheet / LEI Wageningen UR 2016-040e) - 2
    glastuinbouw - ondernemerschap - marketingtechnieken - verkoopbevordering - strategisch management - klantrelaties - bedrijfsmanagement - innovaties - consumenten - toegevoegde waarde - greenhouse horticulture - entrepreneurship - marketing techniques - sales promotion - strategic management - customer relations - business management - innovations - consumers - value added
    Hoe krijg je de Nederlandse glastuinbouw weer gezond? De STichting versterking Afzetpositie Producenten van glasgroenten (STAP) stimuleert groentetelers om meer marktgericht te ondernemen. Deze omslag begint bij de ondernemers zelf, is de gedachte hierachter. Dit is een belangrijke voorwaarde om de ambitie te realiseren van een niet samenwerkende product- en kostprijsgedreven sector die is gericht op het binnenland, naar een consument en toegevoegde waarde gedreven glasgroentecluster, dat zich kenmerkt door samenwerking en internationale georiënteerdheid. Daartoe begeleidt LEI Wageningen UR, op initiatief van STAP, de ondernemers, individueel of als groep, met de Business Innovation Approach.
    De ideale boerderijwinkel : Waarom doen sommige consumenten graag boodschappen op een boerderij?
    Vijn, M.P. - \ 2015
    Ekoland (2015). - ISSN 0926-9142 - p. 32 - 33.
    boerderijwinkels - consumenten - houding van consumenten - multifunctionele landbouw - verkoopbevordering - consumentenvoorkeuren - doelgroepen - on-farm sales - consumers - consumer attitudes - multifunctional agriculture - sales promotion - consumer preferences - target groups
    Een boerderijwinkel kan het nettoresultaat van een agrarisch bedrijf behoorlijk verhogen, doordat een deel van de eigen productie rechtstreeks aan de consument kan worden afgezet. Het succes van zo’n winkel hangt deels af van klanttype, assortiment en inrichting. Op welke doelgroepen focus je en zijn assortiment en inrichting daarop toegesneden?
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