A model for the distribution channels planning process
Neves, M.F. ; Zuurbier, P. ; Campomar, M.C. - \ 2001
Journal of business & industrial marketing 16 (2001)7. - ISSN 0885-8624 - p. 518 - 539.
Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility to elaborate on a "distribution channels planning model", with these contributions and organizing the steps according to a sequence that would be useful for companies when reviewing the distribution process. This sequence was refined through in-depth interviews with companies. Presents the final version of our model incorporating the results from the interviews.