Marketing, modernising factor in agriculture.
DOI:
https://doi.org/10.18174/njas.v15i2.17443Abstract
The dynamics of modern agricultural markets have considerable impact on farming. Some changes in demand and supply in agricultural markets are described, and application of the marketing mix-product, price, promotion, distribution-to these new developments is assessed. Modern marketing policy is shown to affect agriculture by: (1) promoting new organization of marketing channels to co-ordinate decision-making horizontally between farmers and vertically between farmers-processors-retailers; (2) stimulating new production techniques to meet producers' requirements, e.g. by specialization, and (3) forcing development of product research, e.g. on stocks and breeds, and especially of market research. P. H. (Abstract retrieved from CAB Abstracts by CABI’s permission)Downloads
Published
1967-05-01
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Section
Papers