Marketing, modernising factor in agriculture.

Authors

  • M.T.G. Meulenberg

DOI:

https://doi.org/10.18174/njas.v15i2.17443

Abstract

The dynamics of modern agricultural markets have considerable impact on farming. Some changes in demand and supply in agricultural markets are described, and application of the marketing mix-product, price, promotion, distribution-to these new developments is assessed. Modern marketing policy is shown to affect agriculture by: (1) promoting new organization of marketing channels to co-ordinate decision-making horizontally between farmers and vertically between farmers-processors-retailers; (2) stimulating new production techniques to meet producers' requirements, e.g. by specialization, and (3) forcing development of product research, e.g. on stocks and breeds, and especially of market research. P. H. (Abstract retrieved from CAB Abstracts by CABI’s permission)

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Published

1967-05-01

Issue

Vol. 15 No. 2 (1967)

Section

Papers

License

© Copyright KLV All rights reserved. The copyright covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form (offline, online), or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to http://library.wur.nl/ojs/index.php/njas and that together with this electronic version it is clearly pointed out, by prominently adding "© KLV", that the copyright for this contribution is held by KLV. The full-text version may be available from the Author's Web page only after a delay of 12 months following the publication of the paper, whereas such a delay is not required for the abstract.