Staff Publications: Reports

Staff Publications: Reports

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    WUR reports contains all reports in the repository of publications by WUR staff

Record number 351868
Title Limits to growth in organic sales : price elasticity of consumer demand for organic food in Dutch supermarkets
Author(s) Bunte, F.H.J.; Galen, M.A. van; Kuiper, W.E.; Bakker, J.H.
Source Den Haag : LEI (Report / LEI : Domain 7, Institutions, people and perceptions ) - ISBN 9789086151271 - 77
Department(s) LEI MARKT & K - Ketenprestaties
Marketing and Consumer Behaviour
MGS
Publication type Scientific report
Publication year 2007
Keyword(s) agrarische economie - biologische voedingsmiddelen - prijzen - verandering - vraag - vraagelasticiteit - vraagfunctie - consumentenprijzen - nederland - agricultural economics - organic foods - prices - change - demand - demand elasticities - demand functions - consumer prices - netherlands
Categories Agricultural Economics (General)
Abstract This report determines how sensitive consumer demand for organic products is to changes in the prices of organic products. The report is based on the analysis of scanner data for supermarkets in ten Dutch communities. In the framework of the analysis, an experiment has been performed in which the prices of organic products have been reduced below current price levels. The report shows that consumer demand for organic food is sensitive to changes in consumer prices. However, for five out of eight products the sensitivity of consumer demand with respect to price declines when the price gap between organic and conventional food falls.
 
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