Connecting the disadvantaged to the uninformed: problematic business communication in medicinal and aromatic plants industry


  • A. Brown


Making medicinal and aromatic plants (MAP) businesses equitable, profitable and sustainable requires accurate and timely information moving through the marketing system. In developing countries, intermediation in the MAP business by NGOs and development agencies in addition to the usual brokers, traders and regulatory agencies, adds more complexity to an already complex industry. Opportunities for misunderstanding are many. Three sorts of problem communications can be identified: technical, business and cultural. Identifying the different points of view of stakeholders is the first step in building communication links